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Consumer behavior is on the brink of major change -
are you ready?
This is a presentation retailers, buyers, dietitians and health organizations can’t afford to miss!
Research and marketing guru Caroline Gibbons (PortiCo Research) presents profound and real-life insight into what consumers want and
will come to expect of their grocery shopping experience. National retail nutrition thought leader Barbara Ruhs, RD (Bashas), will present case studies on successful nutrition programs at the retail level and inspire ideas that improve ROI.
Objectives:
- Get ahead of the curve - learn new trends in consumer behavior presented by a top research firm
- Learn opportunities for developing health and wellness programs that educate, engage and make business sense from a retail perspective
- Become a thought leader in your industry! Get ideas that will spark health and wellness programs that are right for YOUR organization.
Includes latest research data of consumer behavior, video interviews, take-away materials and an exclusive Q&A session with high-profile presenters.
Space is limited to 150 attendees.
Attendance is free. Three ways to join:
- Pre-register (click here) to guarantee your seat.
- Register onsite at the YAKULT BOOTH #4484 (Exhibit Hall D) to reserve your seat (if still available).
- Add it to “My Expo Plan” by logging in to Expo West website (click here) and checking off the seminar under Education Events. (Note: this will NOT register you for the seminar nor guarantee your seat)
THE YAKULT COMPANY
This seminar is made possible by The Yakult Company, the world's pioneer of probiotics that produces Yakult – a shot-sized probiotic drink with more than 70 years of scientific research. Now available in the United States, Yakult has 28 million loyal daily consumers and is available in 32 other countries and regions. Today, Yakult's is the primary foundation of probiotic study and advanced research.
Please sign up for Yakult's e–newsletter to get news and event updates! |
| Event Information |
Expo West Exclusive Presentation:
"Shopping For Health:
A New Era for Consumers"
Saturday, March 13, 2010
3:00 – 4:00 pm
Anaheim Convention Center,
Room 205B
Attendance is free!
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| About the Presenters |
Caroline Gibbons founded PortiCo Research, the country’s first and leading ethnographic research firm, in 1992. Since then, she has headed up over 500 in-depth research projects, many of which have been for healthcare and retail industry leaders. Her team includes anthropologists, psychologists, documentary filmmakers and brand planners who offer insight, research, strategy and vivid portrayals of the customer in his or
her real life.
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Barbara Ruhs, MS, RD, LDN directs the Eat Smart program at Bashas’ Family of Stores, based in Phoenix, Arizona. A former Harvard University dietitian, Barbara has found her niche in honing in on the power of supermarkets to act as catalysts for public health initiatives. Her mission is to change the way we eat in America and enjoys exploring innovative ways to promote
public health. Barbara has a B.S. in Nutrition from Cornell University and M.S. in Nutrition from Boston University. She is a native of New York. |
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