Philosophy

Shirota-ism

For a long time, people have believed that a healthy intestinal tract leads to a long life. That was also the belief of our company's founder, Dr. Minoru Shirota, who aimed to create a product to maintain overall health and wellness. Today, he is accredited with creating the world's first probiotic shot drink, Yakult! With billions of live, active bacteria and the exclusive probiotic strain Lactobacillus casei Shirota, Yakult works by reducing the chances of bad bacteria taking over. Probiotics are not alike, as they vary by genus, species and strain. Scientific studies have proven that strains of Lactobacillus casei, which Yakult contains, have a positive effect on the digestive system.

But that wasn't all. Dr. Shirota's approach to health was revolutionary, too. It is known as preventive medicine - Exercising, eating healthy and consuming probiotics daily are ways to help maintain good health. Consuming Yakult daily is a great way to incorporate probiotics into your health routine!

Dr. Shirota envisioned that everybody in the world would be able to enjoy the benefits of Yakult! That is why our company strives to offer Yakult at a price anyone can afford. To find the nearest store with Yakult and Yakult Light, visit the Store Locator.

Japan has the highest average life expectancy in the world: 82 years old! The U.S. average life expectancy is 74.6 years.

- World Bank Annual Report 2009